Hootesuite 2

Getting your Hootesuite certification can be a little bit time consuming. You have to watch about 10 hours of videos, and most of them repeat each other. And for active users it can be costly. Hootsuite is good for social media professionals, I don't think that the average social media user would benefit from Hootsuite.

HooteSuite 1

Hootesuite is a great social media tool that has the ability to help people who plan on working in the social media field monitor how they present themselves. It is one of the most popular used forms of monitoring and connecting with other social media professionals. Hootesuite allows for their users to utilize the tools of social media to promote their resume, business, or enterprise. With Hootesuite you're able to manage several different media sites for example Twitter (tweet deck), Facebook, Foursquare, and Google+. You'll even be able to monitor your blog on Wordpress. There many different applications within the Hootesuite like you make a customized calendar to schedule reports, keep up with events, and manage updates. There's a section on the hootesuite dashboard titled assingments, which lets you create or group an organization and you come together as a unit to keep track of tweets, reports, replies, messages.  Hootesuite have even joined the the mobile app world so that their will be able to keep track of the monitoring while on the go.

Crisis Management with Jonathan Bernstein

Jonathan Bernstein's presation was engaging and extremely informational. He told us different ways of how to handle ourselves in servral different situations, mainly through his own personal experience. Bernstein's adive on crisis management was not only focus on a professional setting, but how to control your own emotions when protecting your clients image . The way he spoke about a person who is in the crisis management field having to  be quick on their feet and being able to communiuncate well with people during a crisis showed how important it is for companies to a person who specializes in keeping the company's best interest in the media, so that the doesn't say or do anything damaging I'm assuming tha't why he said that they're the highest paid associates in PR.

Social Media Marketing in the Business World

When establishing a brand, a company wants to think of the ways to market their product that will result in not only major profit but customer satisfaction. The use of a relevant marketing tool that's not only personal but professional. one the key tools in marketing today is via social media. Social Media is growing everyday, this is where many consumers are starting to look to first before buying a product. Consumers use social media not only to connect with people around the world, but also for the feedback or reviews of a product by fellow shoppers. Companies who are engaging in social media are able to build networks and use customer feedback to improve how they market their brand public.

Dodging social media crisis

Social media crisis can be damaging to a company if the wrong portrayal of the company has gone viral. However there are those times when a company can make a bold statement and instead of facing heavy backlash the company's business can begin to flourish for a short period of time. For example on June 16th, 2012 Chick-fil-a's Dan Cathy made an statement opposing same-sex marriage and  instead of losing business or newsfeed full of negative statements, supporters lined up and waited in line for hours to order food to support their agreeance with Chick-fil-a. The company even kept it's doors open on that following sunday(typically closed on sundays) giving the company widespread media coverage.  The only backlash the company faced was the loss of many LGBT customers, Jim Henson (toys in kids meals), and many college and university students protesting that the chain be removed from their schools. 

Dan Cathy's statement
"I think we are inviting God's judgment on our nation when we shake our fist at Him and say, 'We know better than you as to what constitutes a marriage'. I pray God's mercy on our generation that has such a prideful, arrogant attitude to think 
that we have the audacity to define what marriage is about.

Gamification: The marketing world for games

In gamification the marketing team develops a new way to brand game using persuasive design techniques to keep customer loyalty, engagement, and  community management. Many developers look to behavioral research on their consumers, like if the consumer is persuaded by rewards and recognition. Gamification focuses on the the branding of a game, whether its creating apps, websites, blogs, incorporating the game into media, or merchandise. Developers are trying to find what it is that makes a consumer come back and stay loyal to their game, while remaining a fun innovate and engaging product. By using the techniques of gaming and applying them to nontraditional gaming settings the developers of brand create game mechanics the triggers engagement among the audience. Goal is to use consumer thinking and game mechanics to engage in product placement that creates the loyalty to the brand.

Chad Ochocinco Twitter guru to Twitter zero

Chad Ochocinco once seen as one of the best NFL players of all time, used twitter to highlight the accomplishments in life both professional and personal. He gain many followers by keeping his tweets positive. Ochocinco presented himself as smart, charmingThe majority of female followers came when he started a relationship with reality tv star Evelyn Lozada. The couple captured every moment of their relationship through twitter, personal blogs, and Instagram. The couples relationship was also shown on reality tv, they seemed to have it all and the couple soon married. However a month after marriage Chad found himself in the middle of a social media frenzy. The social media world was buzzing about the domestic dispute between the couple. The media world was shocked to learn that Chad had hit his new bride. Tmz, twitter, and Mediatakeout reported on this story for days. And when the NFL got involved Chad found himself begging and pleading for a job. Chad turn to twitter to for forgiveness from his followers and confess his love for Evelyn. But it was I use because people had begun to constantly tweet Chad pictures of Evelyn's face.

Sports & Social Media: Where would be without thee?

Sports news, updates, and events already have their place in media through newspapers, magazines, and television networks. But the importance of having Sports on social media websites is that it provides real time feedback and just-in updates. Social media platforms allows for the audience to feel more connected to the sport, player(s), or team they love. Bad or Good social media has slowly became the "news" source in many users lives. Also allows for the head of the organizations to receive personal feedback from the fans.

Social consumers/Mobile Media

     Social Media is a way for people to engage in conversations, network, trends, and marketing. Leading companies use multiple social platforms to include, inform, and market to their consumers. The best examples of tools that engage company and consumer would be retweets on twitter and the likes on facebook. The retweets and likes have a huge impact on the influence of the way the a company markets and provides different forms of customer service . 

     A company that is active on social media more than likely to increase their sales all while making their brand stronger.  The typical social consumer tends to focus on social programs with predictable trends. Which is easily accessed through Mobile Media.  Mobile Media is also one of the leading ways that companies have been able to increase profit and awareness. In this day and age everyone has a cell phone or tablet. The majority of users engage in platforms that stream news and trends. 

Our presence online- the takeover

The society that we live in is becoming a more "social" world. We rely receiving most of our general knowledge/information on topics in that are current in the from the web. Honestly I prefer to watch the news online, i read the paper online, I follow news station twitter. We're a society that uses social media as a reliable source. 20 years ago the Internet didn't have a huge impact on the lives of everyday citizens. The first use of the internet was solely used for military. Honestly I believe email was the starting point for the massive boom in Internet activity in the 1990's and in the 2000's chat rooms and social media made the activity rise even higher. Now in the the 2010's were extremely mobile world. And people with apple/android products are addicted to their mobile apps, we can not function without constantly checking our every 10-15 seconds.

The importance of Infographics/data visualization

With infographics we're able to view stats and put them into our own perspective. The benenfits and purpose of understanding infographics is that you are able to see how extremely complex information/stats/data can be broken down into an easier way to comprehend company research. Inforgraphics are a visual summary of mass data that can now easily be shared and explained amongst other people. The majority of infographics are colorful, animated, and most infograghics contain interesting facts about an organization or company. I believe infographics of social media allows for its audience to see how their activity online connects them to people all around the world which helps the social world grow even more.The difference between infograhics and data visualization is that infographics seem more personal and data visualization are more professional

Here's a few examples of infographics from http://www.hongkiat.com

 http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

 http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

 http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

Google aka big brother

Google is one the most useful search engines on the Internet. Google allows for its users to explore new elements of knowledge and research. Being one the most reliable sources of information, has been able to develop a new of how we can discover the world the comfort of our homes.

But did you also know that Google has the technology to  know more about you than yourself. With Googles easy access technology is more easier for people to find out more information about you. I’m guilty of “googling” someone after I first met them. We as humans want to know as much about as we possible can. I remember one time I googled myself and I selected images, the image wasn’t of me but of my best friend. I remember when I told her about it she seemed to get really upset and couldn’t understand why her image and not mine would be up there.

With Google maps your able to type in address and  view actual real satellite  photos of a certain place of interest. This can actually be a little scary for most people, because their privacy is being taken away.  I know when I use google maps to see my home address you can see my uncle riding his bike.

microblogging

Twitter is one of the largest if not the largest platform of social media that uses microblogging. Twitter not only allows for people to follow each to keep in touch with each other, it can also serve as a free word of mouth advertisement for companies. With microblogging twitter allows for companies to receive real feedback from its audience. It may not all be good but it will let a company know what the consumer thinks.
A few perfect example of microblogging is the wheat thins commercials that would show people twitting about the product and wheat thins as a company acknowledge those tweets and give the consumer a year supply of wheat thins. Another example is my friend Jamie has a tattoo of a Fiji water bottle on her arm, she tweeted a pic of her tattoo and now Fiji sends her free water. And my last example is on Wednesday I made tweet that " hey ppl I need insurance anthem or Humana" and within an hour I received a tweet back from anthem asking me to send them my info... Wow the power of microblogging.

Advertising on the Internet

Advertising on the internet is nothing new. Many companies use advertising online as an opportunity to build their clientele and give out exclusive deals to people who shop online. There are many advantages of shopping online is that when you see these exclusive deals and coupons, you're more likely to continue to shop with that company online. The effectiveness of advertising online is that we are an society that is rapidly moving towards functioning mainly as a digital society. Online advertising allows for consumers to explore new companies and experience a whole new way of shopping

Many people think that the advertisements online are extremely annoying and pointless. And I'm guilty of thinking that as well only when the product is something that doesn't pertain to me. Mainly this is on facebook and the prompted tweets on twitter. It always seems that the advertisements that fail to pertain to me are the ones that freeze up my computer whenever I click on them. 

Transmedia

Transmedia Storytelling from my understanding is a way to use different media platforms to connect( beyond tv, through social media, games, music, and print) an audience to a franchise that develops multiple extensions from multiple plots and characters. Its a process of many different sources working together to create a shared goal. I'm solely basing this off of Henry Jenkins article "Transmedia Storytelling 101". I believe that Jenkins article trys to explain how transmedia storytelling enhances the experience of entertainment in a film/show that has become a brand, prime example from the article is Star Wars. The Star Wars franchise is so large and international, It seems like Jenkins was trying to say we need Transmedia to keep up with entertainment world.
The use of different platforms allows people to get more of an "inside" view on whatever program a person is following. I know some shows (mainly reality) allow people to do live feeds and interact with the cast as the show premieres. Example Vh1, does this with its reality love shows. Twitter has become popular platforms that many networks and movies are starting to use.

We use transmedia storytelling as way to keep up with messages that being sent to us. Certain collaborations with the right media platform seem to be more exclusive in really involving the audience. Engagement is key for a franchise to survive.

Here's an article from Mashable about how Transmedia is changing tv.... http://mashable.com/2011/11/17/transmedia-tv/

Freberg- Privacy on Social Media

What's the point of keeping something private on the Internet? Your friends tagged you in videos, pictures, and statuses without your consent. Anyone can google your name and find whatever they need about you. The people you work with, your friends at school, and members of your family can pass along information that you've posted online that you thought would be private...
Social Media sites facebook and instagram have join together in how they keep your page private, yet they basically own all your information that you post online. Once you put something online you're giving others the right to view, copy, expose anything about you. I've never read the privacy policy on any of the social media sites, but I've never posted anything on the internet that I would regret. I don't understand why its such a big deal that people get upset that someone can search by name or email. They only thing that bothers me on facebook is how the use what I "like" as a marketing tool for companies, the ads are annoying.

Freberg- Intro

Well Hello class, My name is Brittni Owen. I'm a senior majoring in Communication. I plan on graduating this summer! After graduation I plan on staying in school and getting my second degree in Human Studies. With a degree in communication under my belt I feel as if I can go into any field of work.
What I hope to gain from Comm 460 is to better understand how much we rely on social media.... Why is it that when we met someone new we"look them up" why do we love to meddle, follow, tag, and market others? Social Media (mainly facebook) can be damaging to friendships and romantic relationships. On Social Media people make post and status without thinking...
Anyways I was born in Evansville IN, and I moved to Owensboro KY when I was 7.... Louisville is the biggest city I've ever lived in and I don't have any plans of ever leaving! I enjoy going to the mall, movies, playing paintball and laser tag. I like a big 12 yr old! I'm addicted to NetFlix, is the best thing ever for $8.23 a month! Some interesting facts about me is that I can relate Family Guy to everyday life. And my boyfriend is BLOCKED from my Facebook, to protect our relationship. Most people would think it would be the other way around, but my boyfriend takes Facebook seriously.  And its none of his business, its my page. Anyways I work at Wal-Mart as a Customer Service Manager... and let be the first to tell you I've seen some characters at work. Its a job that has its days but I'll never quit.


Final note...I go to U of L, but I'm not a U of L fan