microblogging

Twitter is one of the largest if not the largest platform of social media that uses microblogging. Twitter not only allows for people to follow each to keep in touch with each other, it can also serve as a free word of mouth advertisement for companies. With microblogging twitter allows for companies to receive real feedback from its audience. It may not all be good but it will let a company know what the consumer thinks.
A few perfect example of microblogging is the wheat thins commercials that would show people twitting about the product and wheat thins as a company acknowledge those tweets and give the consumer a year supply of wheat thins. Another example is my friend Jamie has a tattoo of a Fiji water bottle on her arm, she tweeted a pic of her tattoo and now Fiji sends her free water. And my last example is on Wednesday I made tweet that " hey ppl I need insurance anthem or Humana" and within an hour I received a tweet back from anthem asking me to send them my info... Wow the power of microblogging.