Hootesuite 2

Getting your Hootesuite certification can be a little bit time consuming. You have to watch about 10 hours of videos, and most of them repeat each other. And for active users it can be costly. Hootsuite is good for social media professionals, I don't think that the average social media user would benefit from Hootsuite.

HooteSuite 1

Hootesuite is a great social media tool that has the ability to help people who plan on working in the social media field monitor how they present themselves. It is one of the most popular used forms of monitoring and connecting with other social media professionals. Hootesuite allows for their users to utilize the tools of social media to promote their resume, business, or enterprise. With Hootesuite you're able to manage several different media sites for example Twitter (tweet deck), Facebook, Foursquare, and Google+. You'll even be able to monitor your blog on Wordpress. There many different applications within the Hootesuite like you make a customized calendar to schedule reports, keep up with events, and manage updates. There's a section on the hootesuite dashboard titled assingments, which lets you create or group an organization and you come together as a unit to keep track of tweets, reports, replies, messages.  Hootesuite have even joined the the mobile app world so that their will be able to keep track of the monitoring while on the go.

Crisis Management with Jonathan Bernstein

Jonathan Bernstein's presation was engaging and extremely informational. He told us different ways of how to handle ourselves in servral different situations, mainly through his own personal experience. Bernstein's adive on crisis management was not only focus on a professional setting, but how to control your own emotions when protecting your clients image . The way he spoke about a person who is in the crisis management field having to  be quick on their feet and being able to communiuncate well with people during a crisis showed how important it is for companies to a person who specializes in keeping the company's best interest in the media, so that the doesn't say or do anything damaging I'm assuming tha't why he said that they're the highest paid associates in PR.

Social Media Marketing in the Business World

When establishing a brand, a company wants to think of the ways to market their product that will result in not only major profit but customer satisfaction. The use of a relevant marketing tool that's not only personal but professional. one the key tools in marketing today is via social media. Social Media is growing everyday, this is where many consumers are starting to look to first before buying a product. Consumers use social media not only to connect with people around the world, but also for the feedback or reviews of a product by fellow shoppers. Companies who are engaging in social media are able to build networks and use customer feedback to improve how they market their brand public.