Social Media is a way for people to engage in conversations, network, trends, and marketing. Leading companies use multiple social platforms to include, inform, and market to their consumers. The best examples of tools that engage company and consumer would be retweets on twitter and the likes on facebook. The retweets and likes have a huge impact on the influence of the way the a company markets and provides different forms of customer service .
A company that is active on social media more than likely to increase their sales all while making their brand stronger. The typical social consumer tends to focus on social programs with predictable trends. Which is easily accessed through Mobile Media. Mobile Media is also one of the leading ways that companies have been able to increase profit and awareness. In this day and age everyone has a cell phone or tablet. The majority of users engage in platforms that stream news and trends.