Hootesuite 2

Getting your Hootesuite certification can be a little bit time consuming. You have to watch about 10 hours of videos, and most of them repeat each other. And for active users it can be costly. Hootsuite is good for social media professionals, I don't think that the average social media user would benefit from Hootsuite.

HooteSuite 1

Hootesuite is a great social media tool that has the ability to help people who plan on working in the social media field monitor how they present themselves. It is one of the most popular used forms of monitoring and connecting with other social media professionals. Hootesuite allows for their users to utilize the tools of social media to promote their resume, business, or enterprise. With Hootesuite you're able to manage several different media sites for example Twitter (tweet deck), Facebook, Foursquare, and Google+. You'll even be able to monitor your blog on Wordpress. There many different applications within the Hootesuite like you make a customized calendar to schedule reports, keep up with events, and manage updates. There's a section on the hootesuite dashboard titled assingments, which lets you create or group an organization and you come together as a unit to keep track of tweets, reports, replies, messages.  Hootesuite have even joined the the mobile app world so that their will be able to keep track of the monitoring while on the go.

Crisis Management with Jonathan Bernstein

Jonathan Bernstein's presation was engaging and extremely informational. He told us different ways of how to handle ourselves in servral different situations, mainly through his own personal experience. Bernstein's adive on crisis management was not only focus on a professional setting, but how to control your own emotions when protecting your clients image . The way he spoke about a person who is in the crisis management field having to  be quick on their feet and being able to communiuncate well with people during a crisis showed how important it is for companies to a person who specializes in keeping the company's best interest in the media, so that the doesn't say or do anything damaging I'm assuming tha't why he said that they're the highest paid associates in PR.

Social Media Marketing in the Business World

When establishing a brand, a company wants to think of the ways to market their product that will result in not only major profit but customer satisfaction. The use of a relevant marketing tool that's not only personal but professional. one the key tools in marketing today is via social media. Social Media is growing everyday, this is where many consumers are starting to look to first before buying a product. Consumers use social media not only to connect with people around the world, but also for the feedback or reviews of a product by fellow shoppers. Companies who are engaging in social media are able to build networks and use customer feedback to improve how they market their brand public.

Dodging social media crisis

Social media crisis can be damaging to a company if the wrong portrayal of the company has gone viral. However there are those times when a company can make a bold statement and instead of facing heavy backlash the company's business can begin to flourish for a short period of time. For example on June 16th, 2012 Chick-fil-a's Dan Cathy made an statement opposing same-sex marriage and  instead of losing business or newsfeed full of negative statements, supporters lined up and waited in line for hours to order food to support their agreeance with Chick-fil-a. The company even kept it's doors open on that following sunday(typically closed on sundays) giving the company widespread media coverage.  The only backlash the company faced was the loss of many LGBT customers, Jim Henson (toys in kids meals), and many college and university students protesting that the chain be removed from their schools. 

Dan Cathy's statement
"I think we are inviting God's judgment on our nation when we shake our fist at Him and say, 'We know better than you as to what constitutes a marriage'. I pray God's mercy on our generation that has such a prideful, arrogant attitude to think 
that we have the audacity to define what marriage is about.

Gamification: The marketing world for games

In gamification the marketing team develops a new way to brand game using persuasive design techniques to keep customer loyalty, engagement, and  community management. Many developers look to behavioral research on their consumers, like if the consumer is persuaded by rewards and recognition. Gamification focuses on the the branding of a game, whether its creating apps, websites, blogs, incorporating the game into media, or merchandise. Developers are trying to find what it is that makes a consumer come back and stay loyal to their game, while remaining a fun innovate and engaging product. By using the techniques of gaming and applying them to nontraditional gaming settings the developers of brand create game mechanics the triggers engagement among the audience. Goal is to use consumer thinking and game mechanics to engage in product placement that creates the loyalty to the brand.

Chad Ochocinco Twitter guru to Twitter zero

Chad Ochocinco once seen as one of the best NFL players of all time, used twitter to highlight the accomplishments in life both professional and personal. He gain many followers by keeping his tweets positive. Ochocinco presented himself as smart, charmingThe majority of female followers came when he started a relationship with reality tv star Evelyn Lozada. The couple captured every moment of their relationship through twitter, personal blogs, and Instagram. The couples relationship was also shown on reality tv, they seemed to have it all and the couple soon married. However a month after marriage Chad found himself in the middle of a social media frenzy. The social media world was buzzing about the domestic dispute between the couple. The media world was shocked to learn that Chad had hit his new bride. Tmz, twitter, and Mediatakeout reported on this story for days. And when the NFL got involved Chad found himself begging and pleading for a job. Chad turn to twitter to for forgiveness from his followers and confess his love for Evelyn. But it was I use because people had begun to constantly tweet Chad pictures of Evelyn's face.