Crisis Management with Jonathan Bernstein

Jonathan Bernstein's presation was engaging and extremely informational. He told us different ways of how to handle ourselves in servral different situations, mainly through his own personal experience. Bernstein's adive on crisis management was not only focus on a professional setting, but how to control your own emotions when protecting your clients image . The way he spoke about a person who is in the crisis management field having to  be quick on their feet and being able to communiuncate well with people during a crisis showed how important it is for companies to a person who specializes in keeping the company's best interest in the media, so that the doesn't say or do anything damaging I'm assuming tha't why he said that they're the highest paid associates in PR.