Gamification: The marketing world for games

In gamification the marketing team develops a new way to brand game using persuasive design techniques to keep customer loyalty, engagement, and  community management. Many developers look to behavioral research on their consumers, like if the consumer is persuaded by rewards and recognition. Gamification focuses on the the branding of a game, whether its creating apps, websites, blogs, incorporating the game into media, or merchandise. Developers are trying to find what it is that makes a consumer come back and stay loyal to their game, while remaining a fun innovate and engaging product. By using the techniques of gaming and applying them to nontraditional gaming settings the developers of brand create game mechanics the triggers engagement among the audience. Goal is to use consumer thinking and game mechanics to engage in product placement that creates the loyalty to the brand.