Social consumers/Mobile Media

     Social Media is a way for people to engage in conversations, network, trends, and marketing. Leading companies use multiple social platforms to include, inform, and market to their consumers. The best examples of tools that engage company and consumer would be retweets on twitter and the likes on facebook. The retweets and likes have a huge impact on the influence of the way the a company markets and provides different forms of customer service . 

     A company that is active on social media more than likely to increase their sales all while making their brand stronger.  The typical social consumer tends to focus on social programs with predictable trends. Which is easily accessed through Mobile Media.  Mobile Media is also one of the leading ways that companies have been able to increase profit and awareness. In this day and age everyone has a cell phone or tablet. The majority of users engage in platforms that stream news and trends. 

Our presence online- the takeover

The society that we live in is becoming a more "social" world. We rely receiving most of our general knowledge/information on topics in that are current in the from the web. Honestly I prefer to watch the news online, i read the paper online, I follow news station twitter. We're a society that uses social media as a reliable source. 20 years ago the Internet didn't have a huge impact on the lives of everyday citizens. The first use of the internet was solely used for military. Honestly I believe email was the starting point for the massive boom in Internet activity in the 1990's and in the 2000's chat rooms and social media made the activity rise even higher. Now in the the 2010's were extremely mobile world. And people with apple/android products are addicted to their mobile apps, we can not function without constantly checking our every 10-15 seconds.

The importance of Infographics/data visualization

With infographics we're able to view stats and put them into our own perspective. The benenfits and purpose of understanding infographics is that you are able to see how extremely complex information/stats/data can be broken down into an easier way to comprehend company research. Inforgraphics are a visual summary of mass data that can now easily be shared and explained amongst other people. The majority of infographics are colorful, animated, and most infograghics contain interesting facts about an organization or company. I believe infographics of social media allows for its audience to see how their activity online connects them to people all around the world which helps the social world grow even more.The difference between infograhics and data visualization is that infographics seem more personal and data visualization are more professional

Here's a few examples of infographics from http://www.hongkiat.com

 http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

 http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

 http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

Google aka big brother

Google is one the most useful search engines on the Internet. Google allows for its users to explore new elements of knowledge and research. Being one the most reliable sources of information, has been able to develop a new of how we can discover the world the comfort of our homes.

But did you also know that Google has the technology to  know more about you than yourself. With Googles easy access technology is more easier for people to find out more information about you. I’m guilty of “googling” someone after I first met them. We as humans want to know as much about as we possible can. I remember one time I googled myself and I selected images, the image wasn’t of me but of my best friend. I remember when I told her about it she seemed to get really upset and couldn’t understand why her image and not mine would be up there.

With Google maps your able to type in address and  view actual real satellite  photos of a certain place of interest. This can actually be a little scary for most people, because their privacy is being taken away.  I know when I use google maps to see my home address you can see my uncle riding his bike.

microblogging

Twitter is one of the largest if not the largest platform of social media that uses microblogging. Twitter not only allows for people to follow each to keep in touch with each other, it can also serve as a free word of mouth advertisement for companies. With microblogging twitter allows for companies to receive real feedback from its audience. It may not all be good but it will let a company know what the consumer thinks.
A few perfect example of microblogging is the wheat thins commercials that would show people twitting about the product and wheat thins as a company acknowledge those tweets and give the consumer a year supply of wheat thins. Another example is my friend Jamie has a tattoo of a Fiji water bottle on her arm, she tweeted a pic of her tattoo and now Fiji sends her free water. And my last example is on Wednesday I made tweet that " hey ppl I need insurance anthem or Humana" and within an hour I received a tweet back from anthem asking me to send them my info... Wow the power of microblogging.

Advertising on the Internet

Advertising on the internet is nothing new. Many companies use advertising online as an opportunity to build their clientele and give out exclusive deals to people who shop online. There are many advantages of shopping online is that when you see these exclusive deals and coupons, you're more likely to continue to shop with that company online. The effectiveness of advertising online is that we are an society that is rapidly moving towards functioning mainly as a digital society. Online advertising allows for consumers to explore new companies and experience a whole new way of shopping

Many people think that the advertisements online are extremely annoying and pointless. And I'm guilty of thinking that as well only when the product is something that doesn't pertain to me. Mainly this is on facebook and the prompted tweets on twitter. It always seems that the advertisements that fail to pertain to me are the ones that freeze up my computer whenever I click on them. 

Transmedia

Transmedia Storytelling from my understanding is a way to use different media platforms to connect( beyond tv, through social media, games, music, and print) an audience to a franchise that develops multiple extensions from multiple plots and characters. Its a process of many different sources working together to create a shared goal. I'm solely basing this off of Henry Jenkins article "Transmedia Storytelling 101". I believe that Jenkins article trys to explain how transmedia storytelling enhances the experience of entertainment in a film/show that has become a brand, prime example from the article is Star Wars. The Star Wars franchise is so large and international, It seems like Jenkins was trying to say we need Transmedia to keep up with entertainment world.
The use of different platforms allows people to get more of an "inside" view on whatever program a person is following. I know some shows (mainly reality) allow people to do live feeds and interact with the cast as the show premieres. Example Vh1, does this with its reality love shows. Twitter has become popular platforms that many networks and movies are starting to use.

We use transmedia storytelling as way to keep up with messages that being sent to us. Certain collaborations with the right media platform seem to be more exclusive in really involving the audience. Engagement is key for a franchise to survive.

Here's an article from Mashable about how Transmedia is changing tv.... http://mashable.com/2011/11/17/transmedia-tv/